Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice
نویسندگان
چکیده
The importance of the internet as commercial platform is by now universally recognized and increasingly businesses adopt online marketing channels at the cost of traditional ones. The social media, being second generation (Web 2.0) internet
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عنوان ژورنال:
- IJTEM
دوره 2 شماره
صفحات -
تاریخ انتشار 2012